Marketing for Authors Weekly Roundup #4

For authors it can be very difficult trying to keep your online platform up-to-date and engaging whilst still trying to write the next book, juggle a day job and keep a family or home going. We recognize this so we thought we’d release a weekly roundup of all the latest advice to do with social media, email marketing, websites etc that we’ve come across during the last week.

If you’ve not already done so, join the Marketing For Authors Facebook Group where you can ask questions and see what other authors are doing.

You’ve spent a lot of time and money building your mailing list but your open rates are still low? Try working on your subject lines to make them more appealing.

Are you making the most out of your Facebook posts when it comes to funneling traffic to your website?

Maximize the potential of your Facebook Custom audience. Here’s a list of 10 things you might not be doing with them.

We use fonts for everything we do – the books we write, the ads, covers etc. So they’re really important when it comes to our branding. Here’s a really handy infographic with some useful rules and advice.

Hopefully you’re using a team of Beta Readers to help polish your book and create an online buzz when it’s launched? Here’s some great advice.