Marketing for Authors Weekly Roundup #5

For authors it can be very difficult trying to keep your online platform up-to-date and engaging whilst still trying to write the next book, juggle a day job and keep a family or home going. We recognize this so we thought we’d release a weekly roundup of all the latest advice to do with social media, email marketing, websites etc that we’ve come across during the last week.

If you’ve not already done so, join the Marketing For Authors Facebook Group where you can ask questions and see what other authors are doing.

Excellent resource list of marketing tools for all aspects of your online platform. Some are irrelevant for authors, but many can be used and adapted to suit your needs.

When it comes to Facebook ads, should you go with the automatic bidding, or manual? Here’s an interesting experiment that might help you make some decisions.

Email marketing doesn’t necessarily follow set rules. Here’s some big brands breaking “rules” but seeing improvements.

Facebook groups are a powerful way to connect with the right people. Here’s a useful guide to FB Groups.

More information about Chat bots that work through your Facebook messenger. Are they just another fad or can they actually be worthwhile?