Marketing for Authors Weekly Roundup #2

For authors it can be very difficult trying to keep your online platform up-to-date and engaging whilst still trying to write the next book, juggle a day job and keep a family or home going. We recognize this so we thought we’d release a weekly roundup of all the latest advice to do with social media, email marketing, websites etc that we’ve come across during the last week.

If you’ve not already done so, join the Marketing For Authors Facebook Group where you can ask questions and see what other authors are doing.

Some great tips here about how to make your social media management simpler and less time consuming.

Split test your Facebook ads to find the ones that work the most effective to save money in the long term.

Using the Power Editor option in Facebook Advertising opens up a whole range of extra facilities you can’t get any other way.

Make your emails more creative and interesting. Here are the latest trends for 2017 to help you engage with your audience.

If you’re struggling to know how to target the right audience for your Facebook ads – this is an excellent and thorough guide to read.

It’s always good to see what others are doing by looking at their page, but what about their FB ads? Here’s how to look at their ads to help inspire your own.

Are you using tracking links with your social media posting? It’s important to know what’s connecting with your audience and where traffic is coming from and going to.

Great advice about email campaigns as well as email automation sequences.